If you’ve been on the internet in the last five years, you may have noticed that all of a sudden, “content” is everywhere. There’s new content, great content, content overload, and there are content creators keeping the whole operation going.

The word “content,” of course, has many meanings across all parts of speech, but the one I’m referring to is the third noun entry here: “the principal substance (such as written matter, illustrations, or music) offered by a website.”

Let me concede off the bat that “content” in its internet usage is a “real word.”*

HOWEVER.

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